About Service Reality

We are experienced Business Development strategy consultants who have shaped 'Go-to-Market' strategies and trained some of the world's most respected B2B brands over the past 20 years. Whilst we have primarily focused on growth strategies, we also draw on deep knowledge and experience from helping firms to adapt through the last two recessions. 

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Tim Dixon-Phillip

Tim’s career experience includes ten years with IBM, six years as sales and marketing director with Ernst & Young and seven years as BD director at Pannone LLP. Tim brings a pragmatic and strategic approach to leadership teams who want to improve profit per customer, increase customer loyalty and win more business.

Tim has a background in behavioural science and a keen interest in the psychology of buying and selling into commercial markets. He is also a NED for two IT businesses.

Of interest to business and professional services firms will be his bank of workable ideas for successful key account management and winning big ticket new business.

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Bernadette Byrne
Client Service Director

With a background in languages and a career spanning 23 years in the Localisation Industry, Bernie draws on deep experience in global client relationship management at board level, strategic selling and in complex operations management. She played a pivotal role in transforming a translation company start-up into a global localisation company with an £80m turnover.

Passionate about the Voice of the Customer, Bernie has many years of experience in managing senior client relationships with Global FTSE 100, NYSE and Dow corporations.

She brings her knowledge and credibility to bear in gaining invaluable insights for our clients. Her operational and process improvement know-how ensures that these insights translate to increased profits for our clients.

Bernie is an independent adviser to a global localisation business, a council member of the Association of Translation Companies and on the advisory board of a start-up. Bernie was recently shortlisted for the Forward Ladies Women in Business award.

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